SPECIAL NOTE:  The letter you are about to read reveals a new and revolutionary way you can master the media quickly and turn every interview you do into a success!

Master the art of the media interview quicker than you thought possible!  Learn how to ACE every single media interview you secure and become a media favorite with a simple, fun, effective and inexpensive deck of cards!

From the desk of Lou Hampton

Monday June 4, 2007

Dear Friend,

Let’s face it.  The news media – to many untrained people – can be incredibly

scary and intimidating!  The thought of being interviewed by a newspaper reporter or appearing in a television interview can be unnerving to say the least particularly if you are new to it!

But what if you find yourself in any of these positions where facing the media and handling an interview are critical?  What if:

You want to use the media to establish yourself as an expert in your field?

§         You have had some unfortunate incidents arise in your business that will have reporters in your face.

§         You receive a phone call from a journalist who wants to interview you to get your response to a competitor’s announcement

      As you can see, there are times when staying away from the media is impossible and sometimes damaging.  To avoid the media can present your organization in a negative light, so if you are in any of the above situations, facing the media is essential.  You need to present your self and your organization favorably, even if the situation is incredibly difficult and uncomfortable.

And there are times when you’ll be given the spotlight to promote your book, product, program, or cause.  There will also be the opportunity to become a media source – someone reporters come back to again and again.  If you don’t ace the first interview, there won’t be a second.

And that’s why you need to master the art of the interview!  You need to be confident and you need to know exactly what to say!  That’s where we come in!

A bad interview can have a dramatic impact on your business.  Imagine if you found yourself going blank during an interview, saying the wrong thing or not knowing how to answer a ‘trick’ question a reporter throws your way? 

Chances are you have seen interviews that have crashed and burned before, but the great news is this doesn’t have to be the case with you.  You really can learn the essential techniques you need to know to not only get through an interview, but get through with flying colors!

Now it might be really exciting for you to receive a phone call inviting you to an interview, but it might be daunting as well – particularly if you are called to talk about something unfortunate that has happened in your business or your industry as a whole.  Either way, one thing is for sure.

The hard work starts before the journalist books you for an interview.  The pressure is on.   You need to be confident, convincing and memorable.  You need to really deliver in an interview and conduct yourself in such a way that you attract people to your product or cause through the media.  You may need to neutralize skeptical or negative attitudes people may have.  Your conduct will make or break a media interview.  Pure and simple!

This is why it is absolutely essential for you to learn how to handle a media interview confidently and effectively.  Interviews are more than conversations.  They are presentations to audiences of possibly millions.

How you perform in an interview will determine how people perceive you and your organization and whether you are invited back for another interview. 

Ill-prepared people will stumble their way through an interview.  They will succumb to nerves, answer questions the wrong way, present their business in a negative light and look unsure and defensive.  They have become their own worst enemy! The result?  Their personal and professional reputations are damaged.  And the public has been denied any opportunity to hear their side of the story.

With potentially millions of people listening, reading or watching, can anybody afford to go into a media interview without the tools and techniques they need to handle it effectively?

By mastering the art of the media interview, you can convey the message you want to convey and evoke feelings that you want to evoke of the public!  Regardless of how you attracted press coverage in the first place, your interview skills can help you to build a positive reputation with the public.

With effective media interviewing skills, you can do so much good for your organization, regardless of the initial reason for the media coverage.  Take a look at these scenarios to gain an understanding of what you can achieve:

§         Turn a negative situation into a positive one and help the public better understand the situation to your benefit!

§         Win favor with journalists and audiences and be invited back for other interviews!

§         Be seen as a reliable expert leading to interviews by journalists at other media outlets!

When you master the art of the media interview, you can create positive results from any situation – even negative ones!

I’m about to show you an innovative, potentially powerful, way to learn how to master media interviews. I say “potentially powerful” because this is not for everybody. You will get the best results if you…

• …are open to new approaches. Some of the techniques I teach may be different than anything you have ever heard.
• …recognize the power of review to gain mastery. In less than 20 minutes of reading you will have the keys to great interviews. But you will need consistent review to internalize those points. Great news! My method is optimized to enable easy review.
• …appreciate concentrated content without fluff. I want you to spend time using the techniques, not spending hours reading about them.
• …understand that you can use media interview techniques to improve all your business communication.

If this sounds like you, what I am about to reveal to you will help you master the media interview, so you can get the most out of every media appearance you ever do!

If you need to brush up on your media interview skills – or develop entirely new ones – you can do so super fast!  You can learn the essentials you need to know to master the media interview and it’s all thanks to an ingenious deck of cards!

You read correctly – a deck of cards!  I’m not talking about the standard 52 cards that you play poker, hearts, fish and bridge with.  I’m talking about a deck of cards I custom designed, based upon my experience over 25 years of providing media training to Fortune 500 CEOs, national and international political leaders, entrepreneurs, researchers, authors, and grass roots organizations.

After seeing a Mem-Card® deck for the first time, I knew a deck of cards for teaching media interview techniques was the right idea.  It hadn’t been done anywhere before by anybody, and I realized cards were the perfect way to fill three needs.

            First: Review.  Cards are an ideal way for clients who had been through our media training workshops to review and internalize the techniques for acing interviews.

            Second: Get Up to Speed Fast.  For the person suddenly needing to face the media, the card gives them – in as little as 15 minutes -  critical information to gain control and avoid interview traps.  The card version of Meet the Media and Win: How to Ace Every Interview™ is “all meat – no fat.”  It’s like having a condensed version of Cliff Notes®!

            Third: Portability.  Cards are easy to carry with you to review in spare moments or right before an interview.  In addition, key checklists can be carried in a wallet, purse, or planner.  That way you won’t forget any of the questions you need to ask before the interview or any of the steps in creating persuasive messages.

So what are these cards all about and what will they do for you?

M1] Use my cards to learn ALL the core techniques you need to know to turn every single media interview you do into a success!

My deck of cards will teach you EVERY core skill you need to apply to master every single media interview you do!  All of the key interview strategies that I have learned and taught in my 30-year media career are condensed into this deck of cards!  You will learn the tricks the professionals use to get their messages out to the public.

Here’s what you’ll learn with my cards:

P                  What reporters want and need

P                  Why your attitude is critical to your success

P                  The 2 common interview errors that guarantee failure

P                  The 5 word question that ensures your messages will connect to the audience

P                  The 18^th Century pirate technique to keep you on message

P                  10 ways to create great sound bites that will make you memorable and quotable

P                  How to anticipate, prepare for and respond to ‘killer’ questions

P                  A 4-step process to gain control of the interview at the beginning and keep control throughout.

P                  6 traps reporters use to get you to say things that damage your message and how to avoid each trap

P                  7 tips that apply specifically to print (newspaper and magazine) interviews

P                  5 tips that apply specifically to radio and television interviews

P                  How to use media interview techniques to strengthen your business and personal communication

P                  3 steps for great blog interviews

By applying the techniques that I teach you through the cards, you will approach with confidence every media interview you do – and nail each one every time! 

 Every single interview a success? Skeptical? You should be, after all reporters will be skeptical of your claims.  So here’s the deal. If you do relatively few interviews in controlled circumstances, it is possible to ace every interview. But some of my clients may do 20 or 30 interviews per day. And those may range from phone calls from local newspaper reporters to national publications like the Wall Street Journal to the Associated Press and Reuters newswires to CNN and the BBC to blogs. With that kind of volume, not every interview is going to get the result you want. You may slip up. The reporter may make a mistake. But you will ace the vast majority of your interviews, especially the ones that are the most critical to your success.

So, Lou, how much is this deck of cards?

Once our introductory offer is over, the desk will be priced at $19.97 USD. I know some of you are saying, “Wow, that’s a lot for a deck of cares. I could buy a whole book for that.”

If all you are buying is a deck of cards, you are absolutely right, $20 is a lot. The card stock is nice, but not that nice!

But if you are buying a system to give you confidence and get you results from news media interviews, then not only is $20 not much, it is insignificant.

Any one of the following techniques is worth hundreds, if not thousands of dollars:

• The 14-word phrase that gives you control of the interview from the very beginning.
• One technique—it’s easy to do but almost no other media trainer teaches it—that skyrockets the accuracy of your quotes.
• The ATM Formula to turn hostile questions to your advantage.

But from now through August 31, 2007 the price for the Meet the Media & Win!™ Mem-Card® is just $9.97 plus postage and handling.

 If you are at all serious about winning with the news media, $9.97 USD is a no brainer! Click here to order now.

I’m also GUARANTEEING my cards!  If you don’t think the techniques I teach work, I will REFUND your money!

That’s exactly right!  My objective is to teach you the very best and proven interview techniques that are around.  I stand behind my product 100%, so I will refund your $9.97 if you review the cards and within 30 days, think the techniques won’t help you.

Simply email me direct or give me a call, and I’ll arrange your refund without any questions!

My product works and my technique works, so I’m backing them with my personal guarantee.

Learn all the basic techniques you need to master every interview you do!  It’s all yours right now for the introductory price of $9.97. 

  But remember, this offer expires August 31, 2007.

Yours in media success,

 Lou Hampton

Card® Owner’s Pag