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You need a media trainer – someone to teach clients how to take control of print and broadcast interviews, someone to help them develop compelling messages that persuade and inform. Maybe you have media trainers on staff, but need an outsider to be more straightforward with clients than you’re allowed to be – a “big name” with real clout in the highest circles of business and government. Maybe you need someone who can take clients “beyond the basics,” someone experienced in teaching advanced skills and techniques.

If you visit the websites of some well-known trainers, you might get a migraine reading page after page of impressive testimonials, lists of awards, Fortune 500 clients, etc. In truth, most reputable trainers offer the same core expertise, experience and service packages.

How do you choose the best?
 

A Detail-Oriented, Reality-Based Program

Well, we can’t guarantee that you won’t get a headache from reading our site, but The Hampton Group stands apart in two major ways:

With our training, you’re spokespeople will tackle media interviews with the confidence, poise and the practical tools needed to stay on message and focus on their desired goals. After all, without a goal – without a results-focus – what’s the point in granting interviews, or giving speeches and presentations?
 

THG’s Media Training Program

Our program’s strength is in the details and the science behind those details. We didn’t trademark these techniques, methodologies and memory aids just to sound impressive:

• The ATM Formula (“Answer-Transition-Message) ensures that interviewees respond appropriately to the toughest questions. ATM prevents the “deer caught in the headlights” syndrome that occurs when executives panic over unexpected questions, and become “media roadkill.”
   
• The Message X system keeps spokespeople focused on achieving specific results from interviews, helping them stay on message, regardless of how tough the going gets.
   
• The Quotes and Sound Bites Matrix is designed to help spokespeople develop and deliver compelling messages, without making silly or sensational statements they’ll later regret. The matrix was developed after exhaustive research and analysis of literally hundreds of media stories – print and broadcast, trade and consumer.
   
• The Quote Handicapping and Rating System helps you choose the best spokespeople to use in different situations, and for different media outlets. It also increases the likelihood that quotes/sound bites will be used by reporters.
   
• WHAM! is a five-step process that reminds spokespeople to hammer home messages in a way that appeals to journalists and audiences – both of whom want to know, “What Here Applies to Me?”

Our expertise is based not just on years of experience, but on the quality of that experience. Having worked with high-level executives, celebrities and political leaders worldwide, we are skilled in acting as liaisons between PR professionals and their clients. We have the credibility and clout needed to “cut to the chase” – to inform clients, in an honest (even blunt) manner, what must be done.

Whether you need to train clients for specific campaigns or for the long haul, we recognize that we’re working for both you and your clients. And you won’t look good unless we match (or preferably exceed) the client’s expectations.