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SPECIAL NOTE: The letter you are about to read reveals an innovative and powerful way you can learn to master the media quickly and turn every interview you do into a success!
Do you want to master the art of the media interview?
Are you ready to learn how to ACE every media interview you do?
Do you want to become a media favorite?
Would you like to know how to use media techniques to improve all your spoken communications?
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| Press the play button for a message from Lou Hampton |
From the desk of Lou Hampton
Dear Friend,
Let’s face it. The news media—to many untrained people—can be incredibly scary and intimidating!
The thought of being interviewed by a newspaper reporter or appearing in a television interview can be unnerving, particularly if you are new to it!
But what if you find yourself in any of these situations where facing the media and handling an interview are critical?
What if:
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You want to use the media to establish yourself as an expert in your field?
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You had some unfortunate incidents arise in your organization that will have reporters in your face.
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You receive a call from a journalist who wants to interview you to get your comments on a competitor's announcement or a local response to a national story
There are times when staying away from the media is impossible and sometimes damaging. Avoiding the media can damage your reputation...or prevent you from ever establishing one!
The ability to Meet the Media & Win! is essential.
You need to be ready to present yourself and your organization favorably, even if the situation is incredibly difficult and uncomfortable.
Poorly prepared people stumble their way through an interview. They succumb to nerves, answer questions the wrong way, present their business in a negative light and look unsure and defensive. They become their own worst enemy! The result? Their personal and professional reputations are damaged. And the public has been denied any opportunity to hear their side of the story.
There will also be times when you’ll be given the spotlight to promote your book, product, program, or cause. You will also have opportunities to become a media source – someone reporters come back to again and again.
If you don’t ace the first interview, there won’t be a second.
And that’s why you need to master the art of the interview! You need to be confident and you need to know exactly what to say! That’s where we come in!
Chances are you've seen interviews that have crashed and burned...interviews where people go blank...or say the wrong thing...or destroy their credibility because they don't know how to answer a reporter's "trick" question.
The sad thing is that it didn't have to happen to them...and it doesn't have to happen to you either.
I will show you how you can learn the essential techniques you need to know to not only get through an interview, but get through with flying colors!
With potentially millions of people listening, reading or watching, can you afford to go into a media interview without the tools and techniques you need to handle it effectively?
By mastering the art of the media interview, you can convey the message you want to convey and evoke feelings that you want to evoke of the public! Regardless of how you attracted press coverage in the first place, your interview skills will help you build a positive reputation with the public.
I’m about to show you an innovative, potentially powerful, way to learn how to master media interviews. I say “potentially powerful” because this is not for everybody. You will get the best results if you…
- …are open to new approaches. Some of the techniques I teach may be different than anything you have ever heard.
- …recognize the power of review to gain mastery. In less than 20 minutes of reading you will have the keys to great interviews. But you will need consistent review to internalize those points. Great news! My method is designed to make review easy.
- …appreciate concentrated content without fluff. I want you to spend time using the techniques, not spending hours reading about them.
- …understand that you can use media interview techniques to improve all your professional communication.
If this sounds like you, what I am about to show you will help you master the media interview, so you can get the most out of every media appearance you ever do!
 If you're a Publicity
Hound who wants to put your best foot forward and not in your mouth
when meeting the media, you must have Lou Hampton's deck of cards–even if you've been media trained. Read them while you're waiting in
the green room of the Today Show. Flip through them while you
're en route to an interview with a reporter, or while you're waiting
by your telephone for a radio talk show host to call. The tips
will boost your confidence, help you concentrate on your most
important points, and make the butterflies in your stomach fly in
formation.Joan Stewart |
| I wish I had read these before my interview with the
New York Times! I would have avoided an
off-target, embarrassing side comment that was published on
the front page. In my most recent interview with the
Washington Times, after having read the Meet the
Media & Win!™
cards, I knew how to stay on message resulting in the
reporter using the quote I intended to emphasize. Jen
Smyers |
If you need to brush up on your media interview skills – or develop entirely new ones – you can do so super fast! You can learn the essentials you need to know to master the media interview...and it’s all thanks to an ingenious deck of cards!
You read correctly – a deck of cards! I’m not talking about the standard 52 cards that you play poker, hearts, fish and bridge with. I’m talking about a deck of cards I custom designed, based upon my experience over 30 years of providing media training to Fortune 500 CEOs, national and international political leaders, entrepreneurs, researchers, authors, and grass roots organizations.
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After seeing a Mem-Card® deck for the first time, I knew a deck of cards for teaching media interview techniques was the right idea. It hadn’t been done anywhere before by anybody, and I realized cards were the perfect way to fill three needs.
First: Get Up to Speed Fast. For the person suddenly needing to face the media, the cards give them – in as little as 15 minutes - critical information to gain control and avoid interview traps. The card version of Meet the Media and Win!™ is “all meat—no fat.” It’s like having a condensed version of Cliff Notes®!
Second: Review. Cards are an ideal way for clients who have been through our media training workshops to review and internalize the techniques for acing interviews.
Third: Always Be Prepared. Cards are easy to carry with you to review in spare moments or right before an interview. In addition, key checklists can be carried in a wallet, purse, or planner. That way you won’t forget any of the questions you need to ask before the interview or any of the steps in creating persuasive messages.
| The Meet the Media & Win!™
cards gave us two great advantages . 1. By studying them before our media training meant we were able to spend more time honing the media skills rather than being introduced to the concepts; and 2. Not only did they provide an informative introduction to the training, they continue to serve as a quick tune-up as we prepare for our media event. The portability of the cards is great! Mieko Yoshihama, Ph.D & the Shanti Project Staff |
So what are these cards all about and what will they do for you?
Use my cards to learn ALL the core techniques you need to know to turn every single media interview you do into a success!
.jpg) I
had no media training and exactly three minutes experience
on national TV before going on Larry King Live. I
wish I had taken Lou's training, rather than learning
"on-air" - six nights in a row. Will you be ready when
your day in the spotlight comes?Lou's media cards are superb. They have great information for beginners and provide a thoughtful review for experienced talking-heads. You will always find a set in my briefcase. Colonel Randall J. Larsen, USAF (Ret.) |
My deck of cards will teach you EVERY core skill you need to apply to master every single media interview you do! All of the key interview strategies that I have learned and taught in my 30-year media career are condensed into this deck of cards! You will learn the tricks the professionals use to get their messages out to the public.
Here’s what you’ll learn with my cards:
R What reporters want and need R Why your attitude is critical to your success R The 2 common interview errors that guarantee failure R The 5 -word question that ensures your messages will connect to the audience R The 18th Century pirate technique to keep you on message R 10 ways to create great sound bites that will make you memorable and quotable R How to anticipate, prepare for, and respond to ‘killer’ questions R A 4-step process to gain control of the interview at the beginning and keep control throughout R 6 traps reporters use to get you to say things that damage your message and how to avoid them R 7 tips that apply specifically to print (newspaper and magazine) interviews R 5 tips that apply specifically to radio and television interviews R 3 steps for great blog interviews R How to use media interview techniques to strengthen your professional and personal communication
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Although my presentation at the United
Nations got positive
reviews, I was disappointed. I knew it lacked the impact I
had hoped for.
With a similar presentation coming up at an international symposium, I found myself beginning to doubt my ability to present. On the flight to London the night before my presentation, I studied your Meet the Media & Win!™ cards. They guided me in knowing what to eliminate so that my message was clear and I could deliver it with confidence. I rocked the audience!!! It was a fantastic experience. Jen
McDaniel |
By applying the techniques that I teach you through the cards, you will approach with confidence every media interview you do – and nail each one every time!
Every single interview a success? Skeptical? You should be! After all, reporters will be skeptical of your claims. So here's the deal. If you do relatively few interviews in controlled circumstances, it is possible to ace every interview. But some of my clients do 20 interviews a week,
or more. Those will range from phone calls from local newspaper reporters to
national publications, like the Wall Street Journal, to the Associated
Press and Reuters newswires, to CNN and the BBC, to blogs. With that
kind of volume, not every interview is going to get the result you want.
You may slip. The reporter may make a mistake.
But you will ace
the vast majority of your
interviews,
especially the ones that are the
most critical to your success. |
So, Lou, how much is this deck of cards?
The Meet the Media & Win! card deck is $17.97 USD. I know some of you are saying, “Wow, that’s a lot for a deck of cards. I could buy a whole book for that.” (Well, maybe a paperback book.)
If all you are buying is a deck of cards, you are absolutely right, $18 is a lot. The card stock is nice, but not that nice!
But if you are buying a system to give you confidence and get you results from news media interviews, then not only is $18 not much, it is insignificant.
Any one of the following techniques is worth hundreds, if not thousands of dollars - to say nothing of the priceless confidence and control you will feel!
- The 14-word phrase that gives you control of the interview from the very beginning.
- One technique—it’s easy to do but almost no other media trainer teaches it—that skyrockets the accuracy of your quotes.
- The ATM Formula to turn hostile questions to your advantage.
If you are at all serious about winning with the news media, $17.97 USD is an absolute no brainer!
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Then you need to get Lou Hampton's Meet the Media & Win!™ card deck of media tips. You'll learn how to "Start with the Message to Gain Control", "How to Transition" and how to identify and answer "Killer Questions". One of the cards features Hampton's Message X,™ a method for planning your media interview. By charting your communication goals and what you want to say, Message X helps you stay on message. The cost? It's a steal if you ask me. Ernest Landante, Jr. |
I’m also GUARANTEEING my cards! If you don’t think the techniques I teach work, I will REFUND your money!
That’s exactly right! My objective is to teach you the very best and proven interview techniques that are around. I stand behind my product 100%, so I will refund your $17.97 if you review the cards and within 60 days, think the techniques won’t help you...Simply email me direct or give me a call, and I’ll arrange your refund without any questions!
My product works and my techniques work, so I’m backing them with my personal guarantee.
Learn all the basic techniques you need to master every interview you do!
Yours in media success,
Lou Hampton
P.S. The news media is so pervasive in our professional and personal living that media skills are as vital to our success as seat belts are to our driving safety.
Don't let yourself become media roadkill. Order Meet the Media & Win:™ How to Ace Every Interview right now!
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