Question and Answer Secrets
Many executives and spokespersons adequately
rehearse and prepare for their presentations but
still neglect to give the Q&A portion of their
appearances proper attention.
The 5 Fatal PR Flaws for Startups
When entrepreneurial companies begin public
relations campaigns, many do so without the
assistance of an experienced advisor. Learn the 5
most common PR mistakes made by inexperienced
Reporting Techniques You Should Know
Reporters use various techniques to evoke
additional information from their guests or to
encourage them to phrase their responses in a more
vivid and controversial fashion. Know the reporter's
techniques before your sit down for that interview.
Defuse Leading Questions
The impact of a great presentation can be
destroyed by one poor response to a question. Among
the types of questions that can provoke dangerous
answers are leading questions. Prevent a potential
PR debacle by learning how to defuse leading
questions in advance.