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Q: |
What's your approach to
working with clients? |
A:
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First of all—we are not in
the business of creating clones. You will not
come out of our session "walking, talking and
gesturing" like everyone else. We follow the
guidance of the great American
philosopher—Raquel Welch—who said, "Style is
being yourself, but on purpose." With the aid of
video taped examples—including you–we help you
identify what you’re doing well and the barriers
to overcome for greater impact. We then create a
personalized plan/process to help you magnify
your strengths and break through the barriers. |
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Q: |
Do you focus more on style
or content? |
A:
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BOTH are essential. Reaching
target audiences is one thing. Giving them
content is another. But, developing and
delivering a relevant message is the critical
ingredient! |
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Q: |
Do you video tape
participants? |
A:
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Definitely! It is the fastest
and easiest way to help clients identify where
to focus their efforts...and to see their
progress. |
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Q: |
Where do coaching sessions
take place? |
A:
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Always where it is convenient
for the client. Whether it’s at the training
facilities in our offices or coming directly to
you, we’re there when it’s most timely and will
have the greatest impact. |
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Q:
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If you’re working
"on-site," what equipment does the client need
to provide? |
A:
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You are responsible for
having a video monitor, VCR and a flip-chart or
white board. In most instances our clients
generally have a video camera as well; if not,
we supply our own. |
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Q:
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Most of our interviews
will be with trade reporters, not the national
media. Do your techniques also work with trade
press? |
A:
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Preparing for interviews with
the trade press (as well as industry analysts)
is one of our specialties! We have extensive
experience with reporters at all levels of the
business and have designed special techniques
for adapting your messages to various audiences.
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Q: |
Will our proprietary
interests be kept strictly confidential?
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A:
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Absolutely!! We are highly
concerned about keeping your information
confidential. For 20 years Lou Hampton and HG
has enjoyed a reputation of maintaining
confidence. While we frequently work under
formal, signed nondisclosure agreements (NDAs),
our unilateral policy is to always operate under
NDA circumstances. |
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Q: |
What happens after the
coaching session(s) are over? |
A:
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We stay with you. You receive
complimentary critiques of audio or video
recordings
of speeches or interviews you do within one year
of your initial session. Naturally you can
always reach us whenever you need assistance via
phone: 202-686-2020 or via email at
 . |
