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  Today's global market place requires us to be brief, focused and to the point. Your message must catch your listeners' attention, persuade them to your position, and—most important—move them to act. The Hampton Group helps clients create the right messages for the right audience to get the right result.

Come to our office in Washington, DC or bring us to your location for a half-day or full-day training with me or one of my associates. All training is specifically designed to meet your objectives, timeframe and resources. 
 

Content covered during our training sessions:

Message Strategy

  • Avoiding the #1 reason why messages fail, applying the 3-step process for clarifying your desired result
  • The 4 questions you need to ask about your audience before you can create a persuasive message
  • Knowing how to position your message in the conciseness of your audience
     

Hampton's X™

  • The 8-step process to develop any message
  • The quick-fix process for developing urgently-need messages in 30 minutes or less
  • How to adapt your core messages to different communication channels
     

Message Points

  • Using the QuoteAbility Matrix™ approach to create sound bites for radio and television, and quotes for print
  • How to create and seize opportunities to get in your message points
  • Applying our proprietary sound bite "handicapping system" to determine—before the interview—which sound bites the reporter will use
The medium is the message.              

 Marshall McLuhan


 

Medium without message is noise.

Lou Hampton

 

 

 

 

 
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