| |
The Hampton Group prepares individuals to
understand how to Meet the Media & Win!,™ training
them in the current techniques for creating and
maintaining positive, proactive, and mutually
advantageous media relationships. Everything from how to
keep control of the interview to a process so you will
never be taken out of context.
Come to our office in Washington, DC or bring us to your
location for a half-day, full-day or multi-day training
with me or one of my associates. All training is
specifically designed to meet your objectives, timeframe
and resources.
Content covered during our training
sessions:
The Media Mindset
- The 3 differences between talking
with your friends and professional colleagues and
communicating in a news interview
- The 4 elements reporters are
looking for
- The
similarities—and differences—between
print, radio and television, and between general
assignment, business, and trade reporters
- What reporters can and cannot use
Message Development
- Breaking
through the viewer/reader’s filters with The WHAM!
Factor™
- How to create and structure your
message using the Hampton's X™ approach to keep
interviews focused, straightforward, and engaging
- Clarifying your desired result
from the interview
- Crafting messages that work for
you and appeal to the reporter
Crafting Sound Bites
- Using the QuoteAbility Matrix™ approach to create
sound bites for radio and television, and quotes for
print
- How to create and seize
opportunities to get in your message points
- Applying our proprietary sound
bite "handicapping system" to determine—before
the interview—which
sound bites the reporter will use
Impact and Impression in Media
Interviews
- What viewers, listeners, and readers
remember
- The 5 controllable elements of impression and
what to do to make the most of each
- Driving messages
home with Hampton's Law of 32™
Interview Comfort and Control
- Staying on message the easy way,
by using "Hampton's X"
- Unique challenges and opportunities presented by ENG
stand-up, in-person print, telephone for radio or print,
and satellite remote interviews
- Your rights in an
interview
- The ATM Formula™ for maintaining
control and focus in interviews
- How to gain "think time" when
confronted with an unexpected question
Reporters’ Techniques
- Key
information to know about each reporter
- Developing
reporter-specific strategies for each interview
- Ways
reporters use to get a good interview, including stock
questions
- How to keep the interview focused and on
track
- Giving reporters what they want...on your terms
Handling Hostile Questions
- Anticipating hostile questions and preparing for
"disarmament"
- Developing response plans
- Getting ahead
of the issue and staying ahead
- How to maintain credibility and
believability while remaining positive throughout
- The 4 steps to diffuse an ambush
interview
|
|
In the 20 years I
have known Lou Hampton, I have been impressed with his understanding
of the media and how Washington really works.
Jack Anderson
The Late "Dean" of Investigative Reporting & Pulitzer Prize Winner
|
|
Wish I had
training like this before my last book tour. Now I'm ready for the
media. Thanks for everything Lou!
Hyrum Smith
Co-Founder, Franklin Covey
|
|
