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Properly handled, even a major crisis becomes an opportunity to strengthen confidences and loyalties critical to your success. Organizations in crisis mode, however, frequently circle the wagons and take on a defensive mindset. They tend to overreact, amplifying negative consequences while overlooking positive opportunities. As a result they loose the objectivity they had before the crisis.

 
How we can help:
 

We bring outside objectivity and historical perspective

• We see the situation from the viewpoint of the outsider: the reporter, the public. We know what they care about and what they're not concerned about.
• We can identify the questions they will ask and help you craft answers that maintain your creditability and reputation.
• Having been involved in a variety of crises over 25 years, we know not only the immediate impact of the situation, but also what to expect in six months, a year, and longer down the road.

We rehearse your spokespersons

• We'll make sure your executives and other spokespersons are prepared to persuasively deliver your messages in all forums relevant to the crisis event:

  	News conferences
  	Television and radio interviews Live Taped Seated On site Standing In studio By phone Via satellite
  	Print interviews Blogs In person By phone Editorial boards Industry and general business press Local, national, and international publications

• We'll make sure they're prepared to encounter all types of constituents:

  	activists
  	journalists
  	demonstrators
  	board members
  	government officials
  	industry and financial analysts